Sample Basic Investor Update Template

Dear [Fname]

How are you doing? It’s been an eventful month for us at [company name], and can’t wait to share what we’ve been up to the past few weeks.

Reminder: [One-two liner on what your company does] - remember investors might have many other startups in their portfolio, remind them quickly who you are and what you do.

Key Updates:

  1. Market Validation: Update showing customers are using your product + paying for it
  2. Product Development: Progress to launch your product/ product launched/ improved
  3. Team: Who is on the team/ who left/ who is joining your team
Key Metrics:
  1. Revenue: $[Amount] (up/down X% MoM)
  2. Customer Count: [Number] (up/down X% MoM
  3. Churn Rate: [Percentage] (up/down X% MoM)
  4. Runway: [Number] months
  5. Burn Rate: $[Amount] per month
  6. Cash in Bank: $
P.s Reminder On Terms
  • churn rate is the rate at which customers stop using your product.
  • burn rate is the amount you spend per month to run the business
  • runway is how long you have left based on your burn rate and cash in bank (+ revenues)
Customer Stories: Make it Personal

- Highlight a positive customer story or testimonial.

- Share any significant use cases or successes.

Key Plans:

-Goals for Next Month: List the key goals (1-3) simple objectives for the upcoming month.

-Upcoming Events: Mention any significant events, such as product launches, conferences, or industry events.

Key Blockers:

- Current Challenges:Describe any significant challenges faced this month.

- Plans to Address: Outline the steps being taken to overcome these challenges.

Shoutout:

- Highlight 1-3 specific people who helped the last month and thank them

Key Asks:

Specify any help you need from investors, such as introductions, advice, or resources.

Thank you for your continued support! If you’d like to chat, grab 15 mins for quick call here

Regards,

Founder Name

Founder & CEO, Startup Name

Startup Name

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